UK CSR & Sustainability Showcase –Breaking News from Annette Gann of Camden 360 Communications
As I write, I am more than a little delighted to announce that Carillion, the global services provider who have been heavily involved over the past few years in the construction of the acclaimed new modern Birmingham Library development, will be speaking during the conference. To secure your place on the early bird rate – simply visit http://www.csrshowcase.com.
Doing Well By Doing Good
Recently I was very fortunate to spend the day in the company of some truly inspiring business people who had seamlessly woven a CSR culture throughout the very fabric of their business.
After several years of corporate life, Jane Walker from the Philippine Children’s Foundation, a charity established twenty years ago, spoke about the powerful impact of meeting someone who is worse off than you.
On an early visit to the Philippines, she witnessed thousands of children in Manila spending their days hooking out rubbish from the dump and filling up sacks in the hope of gaining some kind of return on their dump treasures. She conceived a bold goal to educate every child on the dump site and end child poverty there. By continually asking the right people, eventually she found an engineering company willing to help her build a school on the dump from disused container lorries.
Laura Tenison, Founder of Jojo Maman Bebe the distinctive children’s clothing company talked about the strong environmental and ethical culture running across the business. “We encourage philanthropy and actively manage our customers so that they don’t buy unnecessarily”. How often do you hear a business take that approach in business. Yet Laura simply believes that good values = good business which is probably why she has managed to sustain a strong and successful business over a 20 year period.
Her teams are targeted on reducing the environment impact of the business because she proudly advocates an independent ethos to put people and planet above profit. She does this through a happy workforce with an engaging and positive ethos that customers find attractive – she believes very strongly in doing well by doing good.
On 11th February at the UK CSR & Sustainability Showcase, Roisin Currie, Group People Director from Greggs, the well-known bakery chain, will talk to delegates about how they have crafted a strong and engaged workforce and the part that their approach to philanthropy has played in this. They have raised almost a million pounds for Children in Need alone and regularly run breakfast clubs in disadvantaged areas and provide hardship grants to those that need it.
At a time when poverty is a hot topic everywhere you look from developing countries to the so-called developed world – it’s more than a little encouraging to see the business world earnestly giving something back and setting a strong example to future generations of leaders.
It is however important to remember that every contribution whether it be financial or through voluntary contribution, is helpful. So business giving is a value that can be embedded in small to medium to large organisations alike and is a huge unifer and liberator for employees.