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Carole Longden is delighted to announce that some of the most cherished supporters of The Heart of England Forest are to attend The UK CSR Showcase on 11th February at Ragley Hall.
“We are really pleased that some of the Heart of England Forest’s most supportive tree hugging friends will be joining us at the Showcase – to share the business and well-being of tree planting in Warwickshire. Also, if you book before 17th January you can take advantage of our “two for one” special offer.”
You can join five innovative organisations which have supported woodland creation in The Heart of England Forest and discover more about this beautiful forest;
- The Phoenix Group
- Tata Technologies
- McFarlane Telfer
- The Forestry Commission
“We will plant 5 trees for every delegate that attends the CSR Showcase, so you can do good, give back and take away lots of new ideas and contacts” adds Carole from www.longden.co.uk
There’s a great chance to collaborate with other companies who are on their CSR journey. For more information visit https://csrshowcase.com/collaborate/
Sitting in one of the education streams at the #PRShow13, I must say I was delighted to hear Sky talk about one of my favourite philosophies.
When it comes to CSR, it’s not what you say it’s what you do that matters. “It’s frankly an old fashioned view,” muttered Graham McWilliam, Sky Group Corporate Affairs Director, “to think that your products or services alone speak for themselves. Businesses now have to do a lot more than that to win trust”. Very wise words and Sky have followed through admirably in this vein with their Sky Academy.
Trust certainly is a hot topic for stakeholders nowadays when we live in an increasingly transparent society. Enquiries into phone hacking, ‘Plebgate’ and non-payment of taxes are just a few cases in point. These are instances where a reputation can turn to dust overnight, particularly if there are no evident ‘CSR credits’ in the bank!
Your approach to engaging with your internal and external stakeholders will be a critical part of this. If your business practices an open, honest two-way communications philosophy then the channels will already be wide open and well lubricated for when a slightly less cynical ear can be counted upon during times of crisis.
This is not to say all misdemeanours will be forgiven regardless of ‘the crime’. Instead stakeholders will more readily believe you if an honest mistake has been made and openly declared.
Barclays recognised this after the heavy fines of 2012 rocked the bank. To an already unsympathetic audience, this was just another example of how the financial services industry appeared to have failed its stakeholders.
Yet for many years Barclays have actively supported UNICEF to the tune of at least £5 million per annum. To help shore up the economies of developing countries, they channelled funds to budding entrepreneurs who have now established small active businesses. Their goal was to help build healthy economies and they needed to engage in order to achieve this.
They hadn’t shouted about it – but should they have done? Would the time interval needed to recover the damage to their reputation through being fined have been smaller? It is an interesting concept – and harks back to another favourite of mine- doing well by doing good.
Talking to stakeholders in their own language, openly, honestly, actively listening and sharing knowledge constructively are also all worthwhile deposits in the bank of trust, goodwill and ethics.
Terry Stafford, Community and Stakeholder Manager at HS2 will be talking about their particular goals for building engagement with stakeholders at the UK CSR & Sustainability, Ragley Hall, 11th February 2014 – see csrshowcase.com for details.
UK CSR & Sustainability Showcase –Breaking News from Annette Gann of Camden 360 Communications
As I write, I am more than a little delighted to announce that Carillion, the global services provider who have been heavily involved over the past few years in the construction of the acclaimed new modern Birmingham Library development, will be speaking during the conference. To secure your place on the early bird rate – simply visit http://www.csrshowcase.com.
Doing Well By Doing Good
Recently I was very fortunate to spend the day in the company of some truly inspiring business people who had seamlessly woven a CSR culture throughout the very fabric of their business.
After several years of corporate life, Jane Walker from the Philippine Children’s Foundation, a charity established twenty years ago, spoke about the powerful impact of meeting someone who is worse off than you.
On an early visit to the Philippines, she witnessed thousands of children in Manila spending their days hooking out rubbish from the dump and filling up sacks in the hope of gaining some kind of return on their dump treasures. She conceived a bold goal to educate every child on the dump site and end child poverty there. By continually asking the right people, eventually she found an engineering company willing to help her build a school on the dump from disused container lorries.
Laura Tenison, Founder of Jojo Maman Bebe the distinctive children’s clothing company talked about the strong environmental and ethical culture running across the business. “We encourage philanthropy and actively manage our customers so that they don’t buy unnecessarily”. How often do you hear a business take that approach in business. Yet Laura simply believes that good values = good business which is probably why she has managed to sustain a strong and successful business over a 20 year period.
Her teams are targeted on reducing the environment impact of the business because she proudly advocates an independent ethos to put people and planet above profit. She does this through a happy workforce with an engaging and positive ethos that customers find attractive – she believes very strongly in doing well by doing good.
On 11th February at the UK CSR & Sustainability Showcase, Roisin Currie, Group People Director from Greggs, the well-known bakery chain, will talk to delegates about how they have crafted a strong and engaged workforce and the part that their approach to philanthropy has played in this. They have raised almost a million pounds for Children in Need alone and regularly run breakfast clubs in disadvantaged areas and provide hardship grants to those that need it.
At a time when poverty is a hot topic everywhere you look from developing countries to the so-called developed world – it’s more than a little encouraging to see the business world earnestly giving something back and setting a strong example to future generations of leaders.
It is however important to remember that every contribution whether it be financial or through voluntary contribution, is helpful. So business giving is a value that can be embedded in small to medium to large organisations alike and is a huge unifer and liberator for employees.
Grab a bargain and book your discount place at the UK CSR & Sustainability Showcase at Ragley Hall in Warwickshire for only £90 for a delegate place for our affiliate groups including SBF, AAW and FSB.
A great line up of speakers from Tata Technologies, HS2, Greggs, The Co-operative Group, Pubstuff, The New Optimist Forum will inspire and inform you.
As well as an eclectic mix of talks and interactive workshop style sessions, you will benefit from a complementary exhibition, networking opportunities and a vibrant Q & A panel.
More and more organisations are recognising the value of having a defined corporate social responsibility strategy for the whole business identify with and delivery upon. Great reputations are built upon what you do rather than what you say.
Whether you fall into this category and are already implementing a strategy or you have limited awareness but sufficient interest in commencing your journey, the UK CSR and Sustainability Showcase 2014 is an absolute must for you to attend.
If you are responsible for HR, Marketing, Health, Safety and the Environment, or the Supply Chain, or you have complete responsibility for CSR within your business, then you will find that all of these areas will be addressed during this daylong event.
This inaugural event brings together both seasoned and new practitioners to share, network, learn and exhibit.
As well as an eclectic mix of talks and interactive workshop style sessions, you will benefit from a complementary exhibition, networking opportunities and a vibrant Q & A panel. Registration for this is just £199 + VAT for the day and includes entrance, refreshments, lunch as well as a set of conference proceedings which will be provided afterwards.
E-mail email@example.com if you would like to book a stand, reserve a delegate space or are interested in advertising or sponsorship opportunities.
We hope that this national event will provide an enduring forum that we can evolve together to create a supportive arena to discuss CSR and watch it flourish in the coming years.